Sneaky buyers Part 3
April 16th, 2008
By: MJ
New car buyers are increasingly wanting to buy more luxurious and expensive cars. In order to do so without disrupting the “constancy” in their minds, they extend the duration of the loans to finance their purchase of the vehicle. What constancy is this in their heads? If they buy a cheaper car, let’s say they have to pay $100 a month for 2 years. This is just an example. Now, if they extended the time period, technically, they could still pay $100 a month. BUT, they get to have a better car. It’s the same thing in their shallow minds anyway, $100 a month. The fact that they have to pay for 5 years, an additional of 3 years to the one before doesn’t register in their heads.